Simplify Blog

Simplify  |  29 November 2021

What are the digital marketing strategies that will bring you more sales?

Marketing and sales go hand in hand, and this is why the more you get involved in your digital marketing strategy, the more successful your business will be. Of course, if you start from 0 it’s not necessarily easy, but with time and information resources, anyone can build a strategy that will lead to increased […]

Simplify  |  22 November 2021

The most important tips to save time and convert more money on Black Friday

The countdown has already started! Black Friday is a much-anticipated purchase period for both online stores and customers, and orders from this period have also become more complex. Your online store’s sales messages, whether through the image it promotes or the text itself, must be able to attract customers’ attention and encourage them to buy […]

Simplify  |  11 November 2021

Is your online store ready for Black Friday?

Black Friday, which began as an American tradition, has evolved into a global phenomenon. Consumers from all over the world are looking for the best deals, and brands and stores are trying to meet their needs. This year’s shopping will be different than in previous years due to the Covid-19 pandemic. Large crowds sitting and […]

Simplify  |  08 November 2021

What customers look for when shopping on Black Friday

The accelerated digitalization of recent years, especially during the pandemic, has come with multiple benefits, both for stores and buyers. And while stores now have the opportunity to offer personalized services, interact with customers, and collect feedback in a much more personal way, customers have many more options to find out information about the products […]

Simplify  |  01 November 2021

3 statistics to consider when building your Black Friday strategy

This year we celebrate 10 years since Black Friday was first introduced in Romania, and the success it enjoys has meant that every year, an increasing number of stores have joined the biggest shopping event of the year. And if in the past the big retailers were the ones that consumers focused their attention on, […]

Simplify  |  26 October 2021

5 things online stores can do to gain Gen Z loyalty

If your online store’s customers include members of Generation Z, then this article is for you. Generation Z is made up of people born between the mid-1990s and the mid-2000s, which means they are the ones who have recently graduated from college and entered the labour market. It is the first generation to have grown […]

Simplify  |  18 October 2021

Season 1: How to Simplify your business

Episode 8: GPeC offers best practices for your online store Andrei Radu, CEO & Founder of GPeC – the most important E-Commerce and Digital Marketing event in Romania and Eastern Europe What is GPeC? The GPeC gala means many things. We began 16 years ago as an e-commerce awards gala which, for players in the […]

Simplify  |  27 September 2021

How to use social media in your e-commerce business strategy?

The concept of social media has evolved from its original purpose of connecting people to becoming a powerful sales channel for a variety of online businesses. As the platforms grew in popularity and drew more users, they became channels for brands to reach out to their customers. It is almost unthinkable for a brand to […]

Simplify  |  20 September 2021

5 trends shaping online consumer behavior in 2021

The pandemic has pushed consumers to change some habits and adopt new ones, and as e-commerce evolves rapidly in Europe, it is time to move on to the next stage of online expansion. Today, the question is not whether people will shop online, but how frequently they will do so, how much they will spend, […]

Simplify  |  06 September 2021

How to make delivery management an effective strategy for the Back to School and Black Friday 2021 campaigns

Back to school, Black Friday, and the winter holidays are the next sales promotion campaigns for the e-commerce industry. Because of the pandemic context, campaigns in 2021 will have to continue to focus heavily on online customers, as they did last year. Those who run a business that relies on online sales must be prepared […]

Simplify  |  17 August 2021

Logistics Centers and Their Role in the Supply Chain

Developing an e-commerce business and launching an online store requires a lot of work and many decisions. As such, it is critical that any entrepreneur be as well-informed as possible from the start. Logistics centers are important in e-commerce because they determine where you will store your inventory, how quickly you will be able to […]

Simplify  |  27 July 2021

The importance of packaging as a marketing tool

Even before reading this article, you have most likely placed an order online or were contacted by a courier company. It is no secret that online shopping is rapidly expanding, as is the entire e-commerce industry. Delivery and fulfillment are the most direct ways for e-commerce businesses to interact and connect with their customers. Packaging […]

Simplify  |  09 July 2021

Season 1: How to Simplify your business

Online shopper behavior: tips & tricks What are we talking about today? We will discuss shopping, online shoppers, and their behavior at the invitation of our friends at Simplify. I’ll begin with both good and bad news. The bad news is that there is no magic recipe for attracting online shoppers to your store, regardless […]

Simplify  |  01 July 2021

Season 1: How to Simplify your business

Episode 7 – How does Simplify make your life and business easier? Who is Simplify? I am delighted to have the opportunity to speak with our partners, potential customers, and the market in general. Who are we? First and foremost, we are a gang, a team, all striving for the same goal: to be better. […]

Simplify  |  28 June 2021

ERP: The advantages of automating the e-fulfillment process

Whether your online business is large or small, there are several ERP benefits that your company can benefit from. ERP software is used to manage a company’s most important processes, such as accounting, procurement, project management, risk management, and compliance, as well as distribution and manufacturing chain operations. ERP software, in a nutshell, is a […]

Simplify  |  25 June 2021

Season 1: How to Simplify your business

Episode 6: The importance of digital components in e-fulfillment services What is the role of a Digital Transformation Director at Simplify? My primary responsibility is to complete the IT Master Plan, which was created for the next 3-5 years. My role is to complete the projects that will lead us to the vision we had […]

Simplify  |  23 June 2021

Season 1: How to Simplify your business

Episode 5: How will you deal with an increase in the number of visitors at the same time? What is Clusters CS? Clusters CS is a web-hosting server management system. If we have a presentation site, a blog, or an online store, it must be hosted on a server in a data center. Then, certain […]

Simplify  |  23 June 2021

Season 1 - How to Simplify your business

Episode 4 – How does GDPR legislation affect online stores? A few words about the AA Data Box? AA Data Box was founded based on my and my partner’s, lawyer Alis Pătlăgeanu, passion for data privacy. She is in charge of the legal aspect, while I am in charge of information security and, of course, […]

Simplify  |  14 June 2021

How can attractive product descriptions help you increase sales?

Any new visitor who comes to your website for the first time gets lost in the various product category pages. Then, if he’s interested in something, he should click on it. The first interactions a visitor has with the store’s website are crucial. As a result, you should ensure that the page is neither too […]

Simplify  |  09 June 2021

Season 1: How to Simplify your business

Episode 3 – What is marketplace integration and how can it help you scale your business? What is easySales? easySales is a SaaS platform, a product that aims to standardize and automate e-commerce. Through this, we hope to create a new platform, a new way of doing e-commerce in Romania in an automated, centralized manner, […]

Simplify  |  07 June 2021

Season 1 - How to Simplify your business

Episode 2 – The Advantages of Using a Multi-Carrier Shipping Platform What exactly is Innoship? Innoship is a technology company that allows e-commerce businesses to manage their own courier contracts more efficiently, resulting in cost savings, improved delivery quality, and a better end-customer experience. What are the advantages of using a platform like this? We […]

Simplify  |  02 June 2021

Shopping cart abandonment

What it is and how can you improve the customer experience? Just a thought experiment: what would it be like to have a real-world shopping experience that was sometimes similar to an online one? To be able to enter a store, put all the products you want to buy in a basket, and then decide […]

Simplify  |  25 May 2021

Season 1: How to Simplify your business

Episode 1 – Why outsource the e-fulfillment process? For whom is Simplify designed? Simplify addresses all people who want simple and fast products, all e-commerce specialists, both entrepreneurs and large corporations, and all those who promote this e-commerce product in the market. What has been your previous experience with e-commerce entrepreneurs? It was, without a […]

Simplify  |  10 May 2021

10 reasons why you should have your own website

Small and medium-sized businesses are facing a new truth – most of the customers have moved online. These days, consumers’ spend more time online than ever before. And, as we well know, in the spring of 2020, most of the world went into lock-down, with many businesses being forced to close temporarily. Even businesses that […]

Simplify  |  04 May 2021

E-Commerce vs. Marketplace

Where should you sell your products online? Entrepreneurs are always looking to find the most efficient sales channels for their businesses, and most of the time they have to choose between them. If you have a business that sells online products, how do you decide between an ecommerce website or a marketplace and more than […]

Simplify  |  27 April 2021

How does e-commerce influence the logistics market and the activity of related companies?

Bogdan Alecu – Senior Editor, Ziarul Financiar Cosmin Căpățâneanu – Commercial Director Simplify M: Hello. With us today is Cosmin Căpățâneanu, Commercial Director at Simplify by KLG. Hello, Cosmin! Cosmin: Hello, Bogdan! Thank you very much for today’s invitation. M: Thank you for being with us! Cosmin, explain us a little more, what does Simplify […]

Simplify  |  27 April 2021

Alternative industry in online commerce: how to sell without worrying about transport or storage

Simplify, a new local e-fulfillment service The store products are moving to the warehouse, to the storage area, where they are placed and listed. Simplify comes with an ecosystem that brings an integrated solution to the ecommerce customers. We can have a start of 50 orders per day and guarantee volumes up to a level […]

Simplify  |  08 April 2021

E-fulfillment, what it is and how it can help you scale your business

All successful online stores have one thing in common: great e-fulfillment services. No matter the business type, every entrepreneur’s dream is to succeed in scaling his business and why not, even expand it worldwide. And when we refer to an e-commerce shop, this task becomes even more difficult, by demanding significant effort on multiple levels. […]