Simplify Blog

Simplify  |  27 November 2023

How to attract customers of all ages in the festive season

The holiday season is already synonymous with the shopping season, and in recent years, shoppers have become accustomed to shopping online to save precious time. Unfortunately, even when they are willing to spend money on gifts and shopping, there is no universal recipe that guarantees sales. Generations are diverse, customers have different preferences, behaviours and […]

Simplify  |  24 October 2023

Outsourcing e-fulfillment services: benefits for online shops

We’ve replaced this month’s article with a webinar that will help you better understand what outsourcing means for your business and discover the long-term benefits of such a decision. You can listen to it while you do your work, or read it below in your spare time. Why should I choose outsourcing solutions for my […]

Simplify  |  18 September 2023

10 benefits of social media for your e-commerce business

Social media is more than simply a place for people to post memes, selfies, and cat videos. Businesses utilize them to reach out to potential customers, engage with them, and even initiate sales. As social networks have grown in popularity, a new branch of e-commerce known as social commerce has gained traction. This category includes […]

Simplify  |  03 August 2023

Control the return rate of products in 5 easy steps

E-commerce has quickly become the preferred method of shopping for customers. Although it has opened up new opportunities for merchants by being a customer’s favorite due to its convenience and speed, it also has a major disadvantage – a high rate of product returns. In the United States, for example, the average return rate for […]

Simplify  |  05 July 2023

How to adapt your e-commerce business during inflation

Inflation periods can be difficult for any company, but the entrepreneurs’ businesses are certainly among the hardest hit. The general and (oftentimes) rapid increase in the pricing of products and services reduces the purchasing power of money and leads people to reconsider their shopping habits. Unfortunately, even e-commerce businesses can’t avoid inflation, which impacts both […]

Simplify  |  20 June 2023

Customer experience (CX): 5 tips for online shops

How many times have you tried to order a product online but eventually gave up ? It’s a situation that almost all customers who prefer to shop online find themselves in at some point. A disorganised website, incomplete information provided to customers, excessive wait times for resolving issues, lack of reviews and feedback, and poor […]

Simplify  |  25 May 2023

4 benefits of artificial intelligence for online shops

Today, AI is such an ever-present tool in our lives, that we can hardly imagine our lives without smartphones, online maps, virtual assistants or online banking. Unlike other industries, e-commerce is an emerging technology-driven field. As the digital world is quickly advancing, online shop owners should keep up with the pace to be able to […]

Simplify  |  02 May 2023

E-commerce trends that you should be aware of in 2023

The e-commerce market is booming in Romania. It’s not just our opinion, but also that of industry analysts. According to a report from Mordor Intelligence, the e-commerce industry in Romania is expected to grow at a compound annual growth rate of 11,56% between 2022-2027. The expected/projected evolution is due to digital advancement, infrastructure development and […]

Simplify  |  11 April 2023

Top 5 online store "customs & traditions" around Easter

If you own an online store, you are already used to the shopping frenzy around established holidays. Along with Black Friday and Christmas, Easter is one of the busiest shopping days of the year. With this list of “customs & traditions” that you should not overlook in the coming period, you can ensure and prepare […]

Simplify  |  16 January 2023

Improve customer experience with delivery notifications

Anyone who has ever placed an order online knows that after the actual purchase part, the most important thing that comes next is the delivery. And now, when we have multiple options, from lockers where we can pick up the products over a longer period of time, or the classic home delivery, it is all […]

Simplify  |  19 December 2022

Excess inventory and how to avoid it

Consumer behaviour and market trends can have a significant impact on excess inventory. Excess inventory is common in the e-commerce and home goods industries, and it is typically influenced by constantly changing seasonal trends. Excess inventory occurs when the number of units in a warehouse exceeds the expected consumer demand for a specific product that […]

Simplify  |  07 December 2022

What is reward fulfillment and how can it help your online store?

When dealing with business management as an online business owner, you are constantly exposed to new terms and software platforms. This is especially obvious when it comes to supply chains. Various terms used by those in the industry can be confusing to those who use them. Have you heard of the concept of reward fulfillment? […]

Simplify  |  29 November 2022

5 tips for scaling your e-commerce business

Online business owners in the e-commerce industry must be able to quickly adapt to changes that occur. You may feel overwhelmed if you are not yet prepared for a rapidly growing customer base or if you do not intend to make changes. And the consequences will be felt quickly: a slow or difficult-to-load website, dissatisfied […]

Simplify  |  22 November 2022

Last-minute preparations for Holiday orders

Warehouse effervescence appears to be at an all-time high, but online stores can still make minor adjustments to optimize operations and reduce costs. The year 2022 was marked by rising fuel prices, supply chain challenges, and shifting consumption habits. We don’t have a magic wand to solve your e-commerce needs during peak season, but we […]

Simplify  |  04 October 2022

E-fulfilment challenges for online stores

The increasingly rapid changes in the e-commerce industry are putting pressure on the traditional business model for 3PL logistics companies. The e-commerce market continues to expand, outpacing global growth in traditional commerce while attracting new players who are becoming successful. However, e-fulfilment strategies and the supply chain infrastructures that support online stores are not keeping […]

Simplify  |  19 September 2022

What do you need to know when choosing your e-fulfillment provider?

There are numerous e-fulfillment solutions available to help your online store today, but before choosing the best provider for your requirements, there are a few things you should be aware of. Those who run an online business are well aware that they face ongoing challenges when it comes to managing online orders. E-fulfillment is a […]

Simplify  |  18 July 2022

What is inventory management and how can it be improved in times of crisis?

When you own an e-commerce business or an online store, you know that one of the first things you should focus on is inventory management, which refers to all of the materials (goods, products, etc.) that you sell. We are all aware that a stock is a specific quantity of “goods” for sale that are […]

Simplify  |  07 July 2022

The benefits of e-fulfillment automation

Online shopping has boomed in Romania, with a strong growth estimated at 6.2 billion euros in 2021, up 11% from 2020. Our e-commerce sector accounts for nearly half of Eastern Europe’s total e-commerce turnover, which is estimated at 14 billion euros. Because of the rise in online ordering, many small and medium-sized businesses have re-evaluated […]

Simplify  |  21 June 2022

What does lead time mean, how can it be improved and what are the benefits of online stores?

by Carmen Vasilescu Everyone in the logistics industry is familiar with the term “lead time”. Lead time is first and foremost a KPI that tracks the length of supply chain processes and operations. That is, it refers to the serving time, which is the exact time between when an order is placed and when it […]

Simplify  |  30 May 2022

The importance of last mile delivery

Consumers are becoming more accustomed to faster delivery times as online commerce continues to grow globally, so retail supply chain delivery methods should also evolve. As a result, online retailers have begun to experiment with new technologies and supply patterns in order to increase the volume of parcels delivered. Last mile delivery has recently become […]

Simplify  |  02 May 2022

ERP, what is it and how can it help you with your online store?

Certainly, if you have an online store, you have come across the term ERP, which is due to the fact that it is one of the most common automation systems for a wide range of operations. But what exactly is an ERP system? ERP (Enterprise Resource Planning) software is based on a unique IT platform […]

Simplify  |  20 April 2022

And the answer: to save time and money.

by Bogdan Stancu Logistics Sales Engineer Initially, the decision to outsource e-fulfilment services may be met with a polite “no, thank you.” But how about a little imaginative play? Suppose you’ve decided to investigate the possibility of outsourcing your e-fulfilment services, so conduct some research, identify market players, and contact them. Of course, the first […]

Simplify  |  05 April 2022

5 ways to improve your online store's inventory

Product stock management becomes more difficult as your online store expands and your logistics operations become more complex. The global economic environment of the last two years, as well as the supply chain crisis, have had a significant negative impact on the availability of stock for certain types of goods. Improper inventory management can result […]

Simplify  |  21 March 2022

Traditional warehouse vs. digital warehouse

If you have an online store and want to expand your business, you must choose a warehouse that can adequately support the activity of selling products online. And for that, you can choose between a traditional warehouse and a digitalized warehouse. Traditional warehousing is the safe receipt and storage of goods inventory until they are […]

Simplify  |  07 March 2022

How do you choose the best courier service for your company?

by Bogdan Chiric Senior Account Executive Choosing the right courier is probably one of the most important steps for your online store. Why? Because, as technology and purchasing habits have evolved, so have expectations for product delivery. Online shoppers, now more than ever, prefer quick delivery and high-quality services. As a result, the more enjoyable […]

Simplify  |  21 February 2022

How digital development is transforming supply chains

It is important for anyone who owns an online store or wants to start an e-commerce business to understand the process of the supply chain or distribution chain management. What happens after the goods are purchased, how they are transported, who manages the flow of products and data, and so on. So, e-commerce entrepreneurs can […]

Simplify  |  07 February 2022

The branding strategy

by Andreea Vasilescu Marketing Executive Launching a new brand is risky from the start, but the better developed the brand strategy, the better the chances of success. Branding strategies are what make or break a company’s success, and the image of your brand assists you in building a relationship with potential customers. What is the […]

Simplify  |  25 January 2022

Top 10 trends for 2022 in e-commerce

The start of the year is expected to be effervescent for the e-commerce industry, kicking off predictions about how things will evolve over the next twelve months. Whether you are a fan of the industry or run an online store, here is a list of the trends that will define 2022, as well as some […]

Simplify  |  20 December 2021

How to perceive the holiday season through the eyes of a logistics professional

by Roxana Mihai Project Manager The holidays are coming! For the logistics department, the long-awaited effervescence of this season means higher volumes than during any other time of year, multiple inventories for the end of the year, and, unfortunately, sometimes delivery delays. Christmas, or rather the month of December, is a hectic time for everyone, […]

Simplify  |  17 December 2021

How are you preparing your online store for 2022?

2021 is quickly approaching its end. It has been a difficult year for the e-commerce industry, but there has been an impressive increase in online sales. At the same time, the COVID-19 pandemic affected the entire global supply chain, causing problems from manufacturers to logistics warehouses and even to final consumers, who received their orders […]

Simplify  |  06 December 2021

How will your online store handle the supply chain and shipping crises?

The ongoing COVID-19 pandemic has altered the context for all markets and industries, causing supply chains to be disrupted across multiple business lines. As a result of the rapid fluctuations in demand, each pillar of the global supply chain has become destabilized. In the logistics industry, supply chain disruption is not uncommon. Natural disasters, human […]

Simplify  |  29 November 2021

What are the digital marketing strategies that will bring you more sales?

Marketing and sales go hand in hand, and this is why the more you get involved in your digital marketing strategy, the more successful your business will be. Of course, if you start from 0 it’s not necessarily easy, but with time and information resources, anyone can build a strategy that will lead to increased […]

Simplify  |  22 November 2021

The most important tips to save time and convert more money on Black Friday

The countdown has already started! Black Friday is a much-anticipated purchase period for both online stores and customers, and orders from this period have also become more complex. Your online store’s sales messages, whether through the image it promotes or the text itself, must be able to attract customers’ attention and encourage them to buy […]

Simplify  |  11 November 2021

Is your online store ready for Black Friday?

Black Friday, which began as an American tradition, has evolved into a global phenomenon. Consumers from all over the world are looking for the best deals, and brands and stores are trying to meet their needs. This year’s shopping will be different than in previous years due to the Covid-19 pandemic. Large crowds sitting and […]

Simplify  |  08 November 2021

What customers look for when shopping on Black Friday

The accelerated digitalization of recent years, especially during the pandemic, has come with multiple benefits, both for stores and buyers. And while stores now have the opportunity to offer personalized services, interact with customers, and collect feedback in a much more personal way, customers have many more options to find out information about the products […]

Simplify  |  01 November 2021

3 statistics to consider when building your Black Friday strategy

This year we celebrate 10 years since Black Friday was first introduced in Romania, and the success it enjoys has meant that every year, an increasing number of stores have joined the biggest shopping event of the year. And if in the past the big retailers were the ones that consumers focused their attention on, […]

Simplify  |  26 October 2021

5 things online stores can do to gain Gen Z loyalty

If your online store’s customers include members of Generation Z, then this article is for you. Generation Z is made up of people born between the mid-1990s and the mid-2000s, which means they are the ones who have recently graduated from college and entered the labour market. It is the first generation to have grown […]

Simplify  |  18 October 2021

Season 1: How to Simplify your business

Episode 8: GPeC offers best practices for your online store Andrei Radu, CEO & Founder of GPeC – the most important E-Commerce and Digital Marketing event in Romania and Eastern Europe What is GPeC? The GPeC gala means many things. We began 16 years ago as an e-commerce awards gala which, for players in the […]

Simplify  |  27 September 2021

How to use social media in your e-commerce business strategy?

The concept of social media has evolved from its original purpose of connecting people to becoming a powerful sales channel for a variety of online businesses. As the platforms grew in popularity and drew more users, they became channels for brands to reach out to their customers. It is almost unthinkable for a brand to […]

Simplify  |  20 September 2021

5 trends shaping online consumer behavior in 2021

The pandemic has pushed consumers to change some habits and adopt new ones, and as e-commerce evolves rapidly in Europe, it is time to move on to the next stage of online expansion. Today, the question is not whether people will shop online, but how frequently they will do so, how much they will spend, […]

Simplify  |  06 September 2021

How to make delivery management an effective strategy for the Back to School and Black Friday 2021 campaigns

Back to school, Black Friday, and the winter holidays are the next sales promotion campaigns for the e-commerce industry. Because of the pandemic context, campaigns in 2021 will have to continue to focus heavily on online customers, as they did last year. Those who run a business that relies on online sales must be prepared […]

Simplify  |  17 August 2021

Logistics Centers and Their Role in the Supply Chain

Developing an e-commerce business and launching an online store requires a lot of work and many decisions. As such, it is critical that any entrepreneur be as well-informed as possible from the start. Logistics centers are important in e-commerce because they determine where you will store your inventory, how quickly you will be able to […]

Simplify  |  27 July 2021

The importance of packaging as a marketing tool

Even before reading this article, you have most likely placed an order online or were contacted by a courier company. It is no secret that online shopping is rapidly expanding, as is the entire e-commerce industry. Delivery and fulfillment are the most direct ways for e-commerce businesses to interact and connect with their customers. Packaging […]

Simplify  |  09 July 2021

Season 1: How to Simplify your business

Online shopper behavior: tips & tricks What are we talking about today? We will discuss shopping, online shoppers, and their behavior at the invitation of our friends at Simplify. I’ll begin with both good and bad news. The bad news is that there is no magic recipe for attracting online shoppers to your store, regardless […]

Simplify  |  01 July 2021

Season 1: How to Simplify your business

Episode 7 – How does Simplify make your life and business easier? Who is Simplify? I am delighted to have the opportunity to speak with our partners, potential customers, and the market in general. Who are we? First and foremost, we are a gang, a team, all striving for the same goal: to be better. […]

Simplify  |  28 June 2021

ERP: The advantages of automating the e-fulfillment process

Whether your online business is large or small, there are several ERP benefits that your company can benefit from. ERP software is used to manage a company’s most important processes, such as accounting, procurement, project management, risk management, and compliance, as well as distribution and manufacturing chain operations. ERP software, in a nutshell, is a […]

Simplify  |  25 June 2021

Season 1: How to Simplify your business

Episode 6: The importance of digital components in e-fulfillment services What is the role of a Digital Transformation Director at Simplify? My primary responsibility is to complete the IT Master Plan, which was created for the next 3-5 years. My role is to complete the projects that will lead us to the vision we had […]

Simplify  |  23 June 2021

Season 1: How to Simplify your business

Episode 5: How will you deal with an increase in the number of visitors at the same time? What is Clusters CS? Clusters CS is a web-hosting server management system. If we have a presentation site, a blog, or an online store, it must be hosted on a server in a data center. Then, certain […]

Simplify  |  23 June 2021

Season 1 - How to Simplify your business

Episode 4 – How does GDPR legislation affect online stores? A few words about the AA Data Box? AA Data Box was founded based on my and my partner’s, lawyer Alis Pătlăgeanu, passion for data privacy. She is in charge of the legal aspect, while I am in charge of information security and, of course, […]

Simplify  |  14 June 2021

How can attractive product descriptions help you increase sales?

Any new visitor who comes to your website for the first time gets lost in the various product category pages. Then, if he’s interested in something, he should click on it. The first interactions a visitor has with the store’s website are crucial. As a result, you should ensure that the page is neither too […]

Simplify  |  09 June 2021

Season 1: How to Simplify your business

Episode 3 – What is marketplace integration and how can it help you scale your business? What is easySales? easySales is a SaaS platform, a product that aims to standardize and automate e-commerce. Through this, we hope to create a new platform, a new way of doing e-commerce in Romania in an automated, centralized manner, […]

Simplify  |  07 June 2021

Season 1 - How to Simplify your business

Episode 2 – The Advantages of Using a Multi-Carrier Shipping Platform What exactly is Innoship? Innoship is a technology company that allows e-commerce businesses to manage their own courier contracts more efficiently, resulting in cost savings, improved delivery quality, and a better end-customer experience. What are the advantages of using a platform like this? We […]

Simplify  |  02 June 2021

Shopping cart abandonment

What it is and how can you improve the customer experience? Just a thought experiment: what would it be like to have a real-world shopping experience that was sometimes similar to an online one? To be able to enter a store, put all the products you want to buy in a basket, and then decide […]

Simplify  |  25 May 2021

Season 1: How to Simplify your business

Episode 1 – Why outsource the e-fulfillment process? For whom is Simplify designed? Simplify addresses all people who want simple and fast products, all e-commerce specialists, both entrepreneurs and large corporations, and all those who promote this e-commerce product in the market. What has been your previous experience with e-commerce entrepreneurs? It was, without a […]

Simplify  |  10 May 2021

10 reasons why you should have your own website

Small and medium-sized businesses are facing a new truth – most of the customers have moved online. These days, consumers’ spend more time online than ever before. And, as we well know, in the spring of 2020, most of the world went into lock-down, with many businesses being forced to close temporarily. Even businesses that […]

Simplify  |  04 May 2021

E-Commerce vs. Marketplace

Where should you sell your products online? Entrepreneurs are always looking to find the most efficient sales channels for their businesses, and most of the time they have to choose between them. If you have a business that sells online products, how do you decide between an ecommerce website or a marketplace and more than […]

Simplify  |  27 April 2021

How does e-commerce influence the logistics market and the activity of related companies?

Bogdan Alecu – Senior Editor, Ziarul Financiar Cosmin Căpățâneanu – Commercial Director Simplify M: Hello. With us today is Cosmin Căpățâneanu, Commercial Director at Simplify by KLG. Hello, Cosmin! Cosmin: Hello, Bogdan! Thank you very much for today’s invitation. M: Thank you for being with us! Cosmin, explain us a little more, what does Simplify […]

Simplify  |  27 April 2021

Alternative industry in online commerce: how to sell without worrying about transport or storage

Simplify, a new local e-fulfillment service The store products are moving to the warehouse, to the storage area, where they are placed and listed. Simplify comes with an ecosystem that brings an integrated solution to the ecommerce customers. We can have a start of 50 orders per day and guarantee volumes up to a level […]

Simplify  |  08 April 2021

E-fulfillment, what it is and how it can help you scale your business

All successful online stores have one thing in common: great e-fulfillment services. No matter the business type, every entrepreneur’s dream is to succeed in scaling his business and why not, even expand it worldwide. And when we refer to an e-commerce shop, this task becomes even more difficult, by demanding significant effort on multiple levels. […]