Simplify, a new local e-fulfillment service

The store products are moving to the warehouse, to the storage area, where they are placed and listed. Simplify comes with an ecosystem that brings an integrated solution to the ecommerce customers. We can have a start of 50 orders per day and guarantee volumes up to a level of thousands of orders per day. The person in charge will need a computer, the willingness, and the hard work to focus on their business. – Răzvan Marinescu, Managing Director Simplify

An algorithm drives the picking circuit for similar items. If we have 5 orders with the identical item code or related items codes, they will be grouped with the same assignment and picking circuit, this way we will have an optimized and a faster flow. The result will be a fast delivery.

Innoship is in charge of the optimization part of the last mile, it is an interface that integrates all the couriers from Romania, and now it is developing regionally. So, when you need to place an order, we already have the interface made between our software area and their software solution. The system identifies the best solution, starting from criteria defined by our client. 75% of the purchase decision is the price, 25% is the quality level. For example, if we want to work with 10 couriers on the Romanian market, the platform identifies out of those 10 couriers, the best price for that order and destination. It also identifies the level of performance of the courier, specific to that area. Our clients can choose which courier they want to work with, and they contract those services. We upload those contracts in our software solution and based on those costs, we dynamically choose the best price option vs. quality. On the second scenario, our customers want to use Simplify`s buying power. In order to contract the courier services, we give them a more dynamic offer, presenting the best solutions taken from the market and propose to them an integrated solution. There are many customers at the beginning of the road in need of something like this. – Răzvan Marinescu, Managing Director Simplify

If a small entrepreneur wants to use your services and he has an order of 10,000 items coming at the Constanța’s harbour, what should he do in these conditions, during which he placed his order from China? Which are the next steps? – Playtech Reporter

I would go even earlier on the path, so he should contact us from the moment he wants to bring his items from China. Because we can do the groupage transfer by sea freight, as we are also providing this service. We can come up with the customs service if he needs the whole flow. Including that part of taking the order from the supplier, offering the possibility of a quality control which is specific for the Chinese products. Then we have the container’s transfer, the customs services part, reception, cargo allocation and so on. – Carmen Vasilescu, Simplify Logistics Director

We have options regarding the air freight area, ocean freight, road transport, everywhere in the world. Firstly, we will identify the best solutions to bring the goods to the warehouse, prepare the orders, and take care of what last mile delivery means, in an optimal way. Our great advantage is the fact that Simplify is not an independent start-up. Behind Simplify is KLG Europe, which represents a strong presence on the Romanian market. We are running a business of 45 million euros a year, with enough know-how. We address start-ups on the local or regional market, international companies that decide to penetrate the Romanian market and need a solution. –  Răzvan Marinescu, Managing Director Simplify

The items arrived from the supplier are put into a station area, for various activities prior to reception. For example, labeling activity may be needed and special packaging depending on the customer’s need. When having several clients, a split is required. Everything is done in the management program, where the system makes the document association. Once received the matching, the items are assigned to one of the locations. The goods are taken to locations and are ready to be placed in customer orders. – Andreea Manolache, Project Manager Simplify

This makes the difference for an ecommerce entrepreneur who has a lot of items in his portfolio. The reception is delicate, each item must be treated in its complexity and make a correct assignment of it to the location. – Carmen Vasilescu, Logistics Director Simplify

The identification process means that the item needs to be associated with a picture, this way the information can be accessed in the system.  When you are not easily able to identify a product, you should go to the system to view its picture, and then make the reception.

When you manage to start in a garage, then rent a small e-fulfillment warehouse to prepare your orders, you will begin to have a real problem when you start with 150 orders per day and then get it somewhere around 400 -500. You will need more people, more space and you will not be able to find the solutions. Our service is a leap of faith. Many times, when you talk to an entrepreneur at the beginning of its business, you will notice that there is a lack of trust. I was talking a few months ago with a partner of ours from the Netherlands, he worked for 10 years in Romania. He said, do you know what is the biggest difference between your people and ours? In the Netherlands, we start from the premise that we trust someone we have met today, until the person proves otherwise. In Romania, starting from the premise of distrust, people must gain your trust. Start-upers entrepreneurs believe that they can do everything by themselves and better; they do not trust anyone in offering a responsibility of a component of their business to somebody else. – Răzvan Marinescu, Managing Director Simplify

Have people consumed more toilet paper during pandemic time or is it just a myth? –  Playtech Reporter

Good question! Actually, there are customers with this type of product in KLG’s portfolio, and there was a very large demand for toilet paper. And let me give you another example: when we were discussing business forecasts, one of the largest representatives in Romania for household appliances said, “If I had 100 trucks with razors, I would have sold them all”. People sitting at home, barber shops being closed, there was a real battle around these devices. Of course, the lockdown situation generated a specific need in certain product areas, and yes, toilet paper became a premium product at the time. – Răzvan Marinescu, Managing Director Simplify