Today, AI is such an ever-present tool in our lives, that we can hardly imagine our lives without smartphones, online maps, virtual assistants or online banking.
Unlike other industries, e-commerce is an emerging technology-driven field. As the digital world is quickly advancing, online shop owners should keep up with the pace to be able to meet the customers’ increasingly demanding requirements.
For example, a key factor in the e-commerce industry is the supply chain. The more digitalized and automated it becomes, the more efficiency in operations is improved and the faster order processing time is achieved.
Therefore, we have prepared below a small inventory of the most useful AI tactics to assist you in your e-commerce business.
Customer profile personalisation
The main advantage of artificial intelligence is the software’s ability to analyse large volumes of data in a short time, generating complex analyses. This data assists online retailers in better understanding the consumers profile and can even identify individual aspects of e-commerce behaviour.
AI can deliver customised product and service recommendations that meet the requirements and interests of consumers by analysing data about their behaviour and preferences. This enables online retailers to deliver relevant offers to each customer based on their shopping or search history.
Intelligent assistance
If we were to apply the concept of Maslow’s pyramid to identify consumers’ demands regarding online shops, surely, the need for assistance is at the bottom of the needs’ hierarchy. In order to develop long lasting relationships, online shops should be able to offer a positive customer experience, especially when interacting directly with them. An increasingly used service among e-commerce businesses is the chatbot. Among the facilities offered by this service is the ability to converse naturally with clients, to offer answers to FAQ, take orders or solve simple problems. However, we do not recommend that artificial intelligence programs take over the entire customer service business. In a world governed by the emergence of technology, people value human interaction.
Inventory management
It is one of the biggest worries of any retailer. On a quarterly basis, maybe even more often, a thorough inventory should be done to acquire a clear picture of your business. However, in recent years, this task has become easier to manage due to e-fulfillment providers, who have integrated artificial intelligence-based systems that help optimise inventory and the supply chain. AI software performs a complex analysis of historical data and market trends to predict real-time demand, so you know exactly what’s in stock and whether you need to restock any products.
Automatic content generation
In general, customers’ buying decisions are volatile and influenced by many factors. That’s why detailed product descriptions, reviews and any content that best describes the product will be considered when a shopper chooses (or not) to place an order. AI software can currently generate written content for e-commerce websites or apps, such as product descriptions and reviews, in a timely manner. Furthermore, AI can be used to even create images and videos to help promote on social media channels. All you have to do is identify the right programs, insert a few keywords, and the AI will generate the content you need.
Conclusions
Today’s world is fast-paced and has complex e-commerce requirements that aim for both quality and performance. Within the logistics industry, AI is increasingly helping in the development of the new technologies and devices for people to use in warehouses. As a result, at distribution centres, machine learning and software systems are becoming fundamental parts of e-fulfillment services through which companies are constantly optimising supply chains.