Episode 7 – How does Simplify make your life and business easier?
- Who is Simplify?
I am delighted to have the opportunity to speak with our partners, potential customers, and the market in general. Who are we?
First and foremost, we are a gang, a team, all striving for the same goal: to be better. This points us in the right direction.
I could go on and on about numbers and potential customers, but I don’t think that’s relevant.
I could introduce Simplify as having the KLG Europe brand behind it, a large business in the Romanian market with a yearly revenue of 50 million EURO, but I’d rather introduce it as a large group of over 400 people all heading in the same direction. A group of people who want to improve their skills and learn new things. We have no argument about financial efficiency when it comes to how we “evaluate” our business or customers, but we look at what we learn from the projects we implement.
- What inspired the creation of Simplify?
It came up naturally, nothing was really planned.
In 2019, prior to the pandemic, we identified a great need on the Romanian market, in the e-fulfillment area, to come up with a new breath, an innovation, and a financial power to facilitate what accelerated development means. There is a lot of potential in the market.
We created Simplify not to detach ourselves from KLG, which is visible in the logo, but to be able to think strategically and allocate resources more quickly.
- How does Simplify help an online business?
The first thing that comes to mind is a Romanian saying: “We know how to do everything.” We are also faience makers and bricklayers, we can do it all.
At the same time, business teaches us that the only limited resource is time. We don’t have time to do them all.
And so, my advice to all entrepreneurs just starting out in the e-commerce space is to focus on everything that means serving customers, understanding their needs, offering a diverse portfolio of products and services, and finding their market niche. If they concentrate on this, everything related to support services, whether financial or operational, should be outsourced.
This is what I would do: I would seek to outsource these services in order to focus the business where it is needed and to have a scalable solution.
- What plans do you have for Simplify?
We have a road map for the next few years, but there will be some surprises along the way. I don’t want to reveal too much too soon.
I’ll go back to what I was saying about the ecosystem earlier.
Simplify is more than just an e-filler. It is the integrator of an ecosystem that brings all of the needs of an e-commerce customer to the same table.
We have a well-established principle, we strongly believe in the concept of education, development, and learning, and we want to bring to the table a trainer on skills development for the e-commerce industry, financing solutions for our customers, and marketing expertise to this ecosystem. We have several plans that we will implement in Simplify over the next 2-3 years.