What Is Inventory Management and How Can It Be Improved in Times of Crisis?
When you run an e-commerce business or an online store, you know that one of the first things you need to focus on is inventory management -- that is, managing all the materials (goods, products, etc.) that you sell.
We all know that inventory refers to a certain quantity of goods intended for sale and stored in a warehouse or storage space until the moment of sale.
What Is Inventory Management?
Inventory management refers to the process of:
- Tracking products in stock
- Planning replenishment
- Optimizing inventory levels
- Minimizing storage costs
Challenges in Times of Crisis
1. Demand Uncertainty
- Unpredictable fluctuations
- Sudden changes in consumer behavior
- Forecasting difficulties
2. Supply Chain Issues
- Delays from suppliers
- Increased transportation costs
- Raw material shortages
3. Cash Flow Pressure
- Capital tied up in inventory
- Increased operational costs
- Need for liquidity
Improvement Strategies
1. Diversify Your Suppliers
- Do not depend on a single source
- Identify local alternatives
- Build relationships with backup suppliers
2. Implement Tracking Systems
- Real-time inventory
- Alerts for critical levels
- End-to-end visibility
3. Adopt the ABC Method
- A - High-value products (20% of products, 80% of revenue)
- B - Medium-value products
- C - Low-value products
- Focus on managing category A
4. Optimize Safety Stock
- Calculate based on demand variability
- Adjust for lead time
- Review periodically
5. Use Data-Driven Forecasting
- Analyze sales history
- Monitor market trends
- Adjust for seasonality
KPIs to Monitor
- Inventory Turnover - how many times inventory rotates
- Days of Inventory - days of available stock
- Stockout Rate - the rate of out-of-stock occurrences
- Carrying Cost - the cost of maintaining inventory
Conclusion
Efficient inventory management is critical in times of crisis. Invest in systems and processes for resilience.

