10 Reasons Why Having Your Own Website Is Important
Small and medium-sized businesses are facing a new reality -- almost everyone has moved online. Today, consumers and users, as we can see, spend most of their time with their eyes glued to their phone screens.
And, as we well know, in the spring of 2020, most of the world went into lockdown, with many businesses being forced to move their operations online.
The 10 Reasons
1. Credibility and Professionalism
- A website makes you appear more legitimate
- Customers expect to find you online
- First impressions matter
- Differentiation from the competition
2. 24/7 Visibility
- Always open
- Accessible from anywhere
- Not dependent on business hours
- Customers from all time zones
3. Brand Control
- Your message, your way
- Custom design
- Controlled content
- No platform limitations
4. Data Ownership
- Access to analytics
- Customer lists
- User behavior insights
- Data-driven decisions
5. Effective Marketing
- SEO for organic traffic
- Foundation for paid campaigns
- Content marketing
- Email marketing
6. Direct Sales
- Integrated e-commerce
- No marketplace commissions
- Better margins
- Direct customer relationships
7. Customer Support
- FAQ and documentation
- Chat and contact forms
- Reduced phone inquiries
- Self-service
8. Portfolio Showcase
- Product/service presentations
- Testimonials and reviews
- Case studies
- Photo/video galleries
9. Recruitment
- Careers page
- Presenting company culture
- Attracting talent
- Online applications
10. Competitiveness
- All competitors have a website
- Standard customer expectation
- Reference point
- Continuous evolution
What Makes a Good Website?
- Responsive design (mobile-friendly)
- Fast loading speed
- Intuitive navigation
- Clear contact information
- Visible calls-to-action
- HTTPS (security)
Conclusion
In 2024, not having a website is like having a store without a door. Investing in online presence is essential for any business.